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"A family located in north London seeks an remarkable and skilled instructor to support their most junior child on his initial journey to becoming an English gentleman."

When reading this advertisement, you might naturally overlook the wording "beginning" as just a turn of phrase.

But, it could be the most significant aspect of this unusual job advert, as it attempts to find a tutor for a 12-month-old.

Hundreds of applications have now been submitted since the unidentified family published their request for the £180k-a-year tutor, who must be "someone very special".

Over the last few weeks, the listing has attracted interest throughout the media, with numerous questioning why?

Innovative Idea

The CEO, chief executive of an education consultancy, which is assisting the family in their hunt, explained that in spite of first skepticism, he found the concept "far sighted", and "innovative".

When he spoke with the family, he noted they understood the atypical nature of their demand, and how young their son is.

Nevertheless, they explained that they "didn't want to wait any longer" to engage a tutor, as they had held off until their older child was five, and by that point "cultural bias had already set in".

But what does the family indicate by "cultural leaning"?

It's "everything", he answered. "The way you eat, the way you speak".

He explained the older sibling had picked up "really subtle, body language" from the family, and had adopted their cultural ways. The family told Adam they wished to avoid this pattern to repeat itself with their younger child.

The strategy: To hire a UK tutor, who should speak with RP, to guide the baby right from the beginning.

Natural Absorption

"A great deal of the learning at the beginning here is somewhat acquired indirectly," said the expert.

It's by means of this subtle influence that the family are expecting the child will adopt the English characteristics they wish to impart.

He explained the tutor needed to be somebody who attended "the appropriate educational institutions – similar types of schools as the family plan to send their son to".

"The tutor just has to be the appropriate candidate, they'll be carrying out things they don't even know they're doing, effortlessly," he said.

Expense Not a Factor

The family explained to the expert the successful candidate should ideally also have familiarity of or enthusiasm in horse riding, alpine skiing, creative fields and musical activities so as to shape the child in a wide range of hobbies.

More than that though, he explained the family hoped the tutor to register the child on a selection of lessons so the child would be "equestrian training and starting an tool by the time they are about three years old".

In the family's view, guiding their son grow into a "UK sophisticate" will bring about success and provide access.

"Taking into account the rights and wrongs of that, because it's definitely a status symbol," he notes.

But, in spite of all this tutelage in "UK identity", would the child absorb so-called cultural influence from the globally influenced family he is raised by in any case?

"Certainly", replied Adam. "The family realize this might not succeed, but they've merely embraced the attitude of, 'let's give it a go and we'll proceed as quickly as we can', because the price of it is irrelevant," he stated.

Idealistic and Unrealistic

There are some in the private teaching field who express those reservations.

An education leader, head and founder of a tutoring service, who also offer individual instructors, wrote that "the process of becoming bicultural, or indeed, forming one's identity, is something that must be experienced personally, not designed."

Peter explained that he had emigrated from China to the United Kingdom at the time of childhood, and had been brought up knowing and living both cultures. He continued to learn at the University of Cambridge.

"The concept that an individual can act as a living vessel of Britishness, someone who can possibly transfer the characteristics of a UK sophisticate upon a 12-month-old child, seems to me idealistic and unfeasible," he stated.

"Based on my background, having a distinctly British tutor from infancy will will not necessarily create the outcome they want.

"I did not have such a figure, and nevertheless I have been privileged enough to enjoy several of the opportunities they hope for their son."

He stated: "The truth is, cultural identity should not be forced from the outside influences; it must be embraced, and it must come from within."

Buying Britishness

Certainly, English culture is something the CEO thinks can be instructed – and commercialized.

"In my view the situation that the global community views us in this light is something that we should be cherishing|valuing|appreciating